About

Ethos Plastic Surgery - Bay Area Beauty

Welcome to Ethos Plastic Surgery, a high-touch, boutique cosmetic surgery practice in the heart of San Francisco. Our philosophy is to create an experience and expression of soft, gentle beauty – through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Xu has extensive experience with a range of cosmetic procedures, including facelift, neck lift, breast lift, breast reduction, liposuction, mommy makeover, and tummy tuck surgeries. 

Dr. Ginger Xu MD female plastic surgeon

Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. As a highly sought-after female plastic surgeon in San Francisco, she promotes a body-positive, California-inspired beauty concept that focuses on enhancing and honoring the individual. As such, she aims to create balanced, natural-appearing results that are in harmony with each person’s unique body and features. 

Dr. Xu embraces the responsibility and transformative opportunity to alter a patient’s appearance in a way that is congruent with their own values and matches a more cohesive sense of self; to realign the external with the internal; to create an improved emotional landscape and a better life. These ideals captivate and inspire her every day.

I had an excellent experience with Dr. Xu and I would recommend her without reservation to pretty much anyone who is looking for an honest, thorough, and personable surgeon. I went to her and others in the Bay for fat transfer consults and chose her because she had a realistic plan, was honest about the risks (where a few of the other docs minimized them), told me clearly what I would have to do to help the surgery be successful, and was generally a pleasure to interact with (none of the stereotypical surgeon ego). Nearly a year post-surgery and my results have been wonderful and pretty much exactly in the range she described. Surgery is hardly a great experience by nature but if you are going for a procedure, Dr. Xu has the expertise and experience to give you the best results and help you through the process. I would absolutely go back if I ever needed another procedure and she should be at the top of the list of who you should consider for yours.

A. Ahmed

This is the first time I’ve ever looked at my body and thought “WOW”! In just a matter of hours, Dr. Xu was able to give me the shape I’ve always dreamed of. For years, I spent hours in the gym every week, cut out alcohol, and ate mostly healthy foods. But I was never able to shed my belly fat or gain shape on my backside. I finally decided to go the surgical route and began researching several doctors extensively for 3 years before finding Dr. Xu. I knew the moment I met her that she was “my doctor”. I had complete faith that she understood the vision that I had for my new body which was natural-looking curves for my tall, slender frame. The results have exceeded my expectations! And I can’t emphasize enough how easy my recovery was. I felt zero pain during and even the day/ days after my procedure. I am absolutely elated and would highly recommend Dr. Xu to anyone and everyone!

Thank you so much Dr. Xu for giving me my body AND my confidence back!

W. Li

Dr. Ginger Xu did a fantastic job! I am very happy with the outcome of my surgery and the whole surgical experience. She is very attentive to details, listens to my concerns about my unusual health problem; made necessary medical adjustments to accommodate my unusual health problem resulting in the best possible surgical experience and the best esthetic results. Dr. Xu also gave me tips post-surgically to minimize scarring. I am very happy to recommend Dr. Ginger Xu to all my friends who are considering plastic surgery. Two thumbs UP!

Pearl H.

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