490 Post Street, Suite 1701 San Francisco, CA 94102




Welcome to Ethos Plastic Surgery, a high-touch, boutique cosmetic surgery practice in the heart of San Francisco. Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail.

Board-Certified Plastic Surgeon

Ginger Xu, MD

Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. As a highly sought-after female plastic surgeon in San Francisco, she promotes a body-positive, California-inspired beauty concept that focuses on enhancing and honoring the individual. As such, she aims to create balanced, natural-appearing results that are in harmony with each person’s unique body and features. 

Dr. Xu embraces the responsibility and transformative opportunity to alter a patient's appearance in a way that is congruent with their own values and matches a more cohesive sense of self; to realign the external with the internal; to create an improved emotional landscape and a better life. These ideals captivate and inspire her every day.

  • Stanford University, B.S. 2004
  • NYU School of Medicine, M.D. 2008
  • UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
  • Harvard BIDMC, Aesthetic Plastic Surgery Fellowship 2016
  • Board Certified by the American Board of Plastic Surgery 2017 


Facial surgery is Dr. Xu’s particular area of expertise. At Ethos Plastic Surgery, we offer a variety of facial surgeries including facelift surgery, neck lift surgery, eyelid surgery, facial fat grafting, and more. For those seeking facial rejuvenation, our goal is to enhance your natural features and never to make you look overdone; you will still look like you but with a more youthful and refreshed appearance. Our focus is always to accentuate your own unique beauty. During her fellowship at Harvard, Dr. Xu specialized in face and neck lifts with some of the field’s leading experts and brings this exclusive experience to her patients today.

  • Facelift | Necklift
  • Blepharoplasty | Brow lift | Lip Lift
  • Facial Fat Grafting
  • Submental Liposuction | Buccal Fat Removal


Cosmetic breast surgery is a deeply personal choice for women. Whether you are considering a breast lift, reduction, or augmentation, Dr. Xu performs a variety of breast surgeries that can help you achieve your ideal breast appearance. When planning every breast surgery, Dr. Xu prioritizes attaining natural results that are in harmony with your particular frame and body type. The goal is to honor the individual, not to create an extreme or unnatural outcome. In addition, Dr. Xu strongly believes in empowering patients to make the best choices for themselves through education and knowledge. Through a detailed and thorough consultation, Dr. Xu will work closely with you by listening intently to your goals to create a personalized plan that best aligns with your needs.

  • Breast Augmentation
  • Breast Lift | Breast Reduction
  • Breast Revision Surgery | Implant Removal
  • Tuberous Breast Correction | Breast Asymmetry Correction
  • Gynecomastia Surgery


I was so relieved when I found Dr. Xu! Finally I found a surgeon that actually cared about their patients. My first consultation with Dr. Xu lasted over an hour. I had so many questions and concerns. She sat and answered all my questions and ensured me everything would go smoothly and she kept her promise!

My result are better than I ever imagined. This was life changing and I will forever be grateful for her patience, her attentiveness and most importantly how much time she spend on the details!

5 Star Ratings from our Patients


I cannot recommend Dr. Xu enough. I shopped around a little bit and everyone else I met felt so impersonal. Not only did she take care of my body, but also my heart and mind. Her practice is very high-touch, and I appreciated that it wasn't a hassle to make an appointment or reach her when I had questions or concerns. 

I'm VERY happy with my results. Words cannot express my gratitude and luck for having found myself in Dr. Xu's hands.

5 Star Ratings from our Patients


Dr Ginger Xu did a fantastic job! I am Very happy with the outcome of my surgery and the whole surgical experience . She is very attentive to details, listens to my concerns of my unusual health problem; made necessary medical adjustments to accommodate my unusual health problem resulting in best possible surgical experience and the best esthetic results. 

I am very happy to recommend Dr Ginger Xu to all my friends who are considering plastic surgery. Two thumbs UP!

5 Star Ratings from our Patients



Body positivity and body confidence go hand in hand. While maintaining a healthy diet and fitness plan are important, cosmetic body surgeries can help patients achieve rewarding, transformative changes to their silhouettes that are otherwise unattainable. Body contouring procedures such as a tummy tuck, arm lift, or thighlift are powerful ways to remove loose, excess skin resulting from pregnancy or weight loss and create a tighter, smoother, and more athletic appearance. Liposuction surgery can effectively reduce stubborn fat pockets and create more shape and desired definition to your body. Fat transfer surgery can further add volume to areas you wish to enhance, such as the breast, buttocks, or hips. Body contouring surgeries can also be included in a mommy makeover -- a customizable surgical plan that combines breast and body procedures for comprehensive rejuvenation. Dr. Xu’s exceptional skill set allows her to create flattering curves while still maintaining a natural look for each patient.

  • Tummy Tuck
  • Mommy Makeover | C-Section Scar Revision
  • Liposuction
  • Brazilian Butt Lift | Hip Reshaping | Hourglass Contouring
  • Body lift | Thighlift | Armlift


Interested in a refreshed look without surgery? Dr. Xu offers several non-surgical options including injectable treatments such as botox and fillers, as well as thread lifts (a type of non-surgical facelift). These procedures aim to prevent premature aging as well as improve facial balance, enhance facial aesthetics, and restore a more youthful appearance. Dr. Xu is also proud to soon be the first doctor in San Francisco Bay Area to offer AlumierMD – a cruelty-free, environmentally friendly, and sustainably sourced skin care line that recently launched in the U.S. Ask Dr. Xu which non-surgical facial rejuvenation options are appropriate for you.  

  • Botox
  • Fillers | Non-Surgical Rhinoplasty
  • Non-Surgical Facelift
  • Skincare Products 

Before & Afters

At Ethos Plastic Surgery, we like to let our results speak for themselves. Take a look at our plastic surgery before and after photo gallery to see some of our patients' actual transformations!

Lower Face and Neck Lift