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Ethos Plastic Surgery

Welcome to Ethos Plastic Surgery, a high-touch, boutique cosmetic surgery practice in the heart of San Francisco. Our philosophy is to create an experience and expression of soft, gentle beauty – through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic female plastic surgeon, Dr. Ginger Xu, with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail.

board-certified plastic surgeon Dr. Ginger Xu
Dr. Ginger Xuboard-certified plastic surgeon Dr. Ginger Xu
Board-Certified Plastic Surgeon

Ginger Xu, M.D.

Dr. Ginger Xu, the founder of Ethos Plastic Surgery in San Francisco, CA, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. As a highly sought-after female plastic surgeon in San Francisco, she promotes a body-positive, California-inspired beauty concept that focuses on enhancing and honoring the individual. As such, she aims to create balanced, natural-appearing results that are in harmony with each person’s unique body and features. Patients seek Dr. Xu’s expertise in breast augmentation, tummy tuck, facelift and many other aesthetic procedures.

Dr. Xu embraces the responsibility and transformative opportunity to alter a patient’s appearance in a way that is congruent with their own values and matches a more cohesive sense of self; to realign the external with the internal; to create an improved emotional landscape and a better life. These ideals captivate and inspire her daily.

Education & Training

  • Stanford University, B.S. 2004
  • NYU School of Medicine, M.D. 2008
  • UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
  • Harvard BIDMC, Aesthetic Plastic Surgery Fellowship 2016
  • Board Certified by the American Board of Plastic Surgery 2017
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Signature Bay Area Treatments



As a Harvard-trained facelift surgeon, Dr. Xu can use her mastery of facial plastic surgery procedures, including facelift surgery, neck lift surgery, eyelid surgery, facial fat grafting, to rejuvenate your profile.

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To assist you in achieving your ideal breast appearance, we offer natural-looking breast augmentation, breast lift, breast revision, and breast reduction surgeries, all customized to your preferences.

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Body positivity, confidence, and a tighter, more athletic appearance can be achieved through body contouring surgeries, such as tummy tucks, arm lifts, liposuction, and fat transfer procedures.

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Minimally Invasive

Minimally Invasive

Minimally invasive face and body treatments like liposuction, facial fat grafting, natural breast augmentation, and BBL with hip reshaping treatments are available for those seeking results with local anesthesia only.

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Breast Augmentation

Breast augmentation in San Francisco, CA is a popular choice among women seeking to enhance their breasts, with the goal of increasing fullness, restoring shape, achieving balanced body proportions, and improving self-confidence and overall satisfaction. This can be achieved using carefully selected implants or the patient’s own body fat. At Ethos Plastic Surgery, we believe in “small breast beauty,” a concept that prioritizes shape over size to achieve a naturally enhanced appearance that complements the body’s proportions. Following implant surgery, our commitment to our patients’ well-being includes peace of mind implant surveillance with long-term ultrasound follow-up. Dr. Xu also offers a minimally invasive approach without implants and the option for “awake” natural breast augmentation (fat transfer breast augmentation) using local anesthesia.

Tummy Tuck

A tummy tuck, or abdominoplasty, is a cosmetic procedure that can completely reshape your tummy and create a tighter, smoother abdomen by addressing excess skin and stretched abdominal muscles – issues that are commonly caused by pregnancy or weight changes. San Francisco plastic surgeon, Dr. Xu, can help patients reveal their muscle definition and restore their waistline in ways that are not possible to achieve through exercise and diet alone. Additional benefits of the procedure include strengthened core muscles, reduced back pain, and improved posture. Liposuction can also be added to surrounding areas for further contouring of the waistline and hips in a 360-degree approach. A mini tummy tuck, which leaves the navel and surrounding tissue untouched, is a less invasive option for suitable candidates that results in a quicker recovery time and minimal scarring.


Liposuction surgery is a transformative procedure for those seeking to redefine their body contours and achieve their desired silhouette in San Francisco, CA. Liposuction targets and sculpts stubborn fat pockets in areas where genetics may have predisposed individuals to accumulate excess fat, such as the abdomen, waistline, love handles, bra rolls, back, arms, thighs, and more. Liposuction can be particularly beneficial for those struggling with unwanted fat deposits that persist despite weight loss and exercise, and it can also be an effective way to “jump start” your fitness goals. When performed by a skilled surgeon like Dr. Ginger Xu, advanced techniques such as awake liposuction and power-assisted liposuction can provide enhanced results. With her keen eye for natural and elegant results, Dr. Xu has earned a reputation throughout the Bay Area for delivering long-lasting, impactful liposuction results that align with her patients’ goals.

Facelift | Neck Lift

San Francisco facelift and neck lift surgery are powerful and elegant procedures that rejuvenate your appearance while preserving the unique characteristics that make you look recognizably yourself. With a facelift, Dr. Xu can restore youthful contours and impart a natural-appearing lift to your face, all while using well-hidden incisions that become imperceptible over time. A neck lift procedure will create a more defined and sculpted chin, neck, and jawline with natural transitions and smooth, lifted skin. These procedures are safe and customizable to address your specific concerns, and they can be performed alone or in conjunction to optimize results. Dr. Xu’s Harvard training specifically focused on facelift and necklift surgery, which allows her to feel confident in her ability to provide top-quality results.

Breast lift & Reduction

If your breasts have become deflated or lost their shape due to breastfeeding, weight loss, or time-related changes, a breast lift in San Francisco can help restore a more youthful and aesthetically pleasing shape. Breast lift surgery elevates and reshapes the breasts and nipples through the removal of excess skin and tightening of the remaining tissues. If you feel that your breasts are too large or heavy for your frame and causing discomfort or limiting physical activities, a breast reduction can dramatically improve your quality of life by reducing their size, reshaping their contours and lifting them to a higher position on your chest. This procedure both lifts and reduces the breasts, creating a balanced and rejuvenated appearance that can enhance confidence and the ability to enjoy life.

Fat Transfer

Fat transfer is an effective technique that involves removing excess fat from a secondary location such as the thighs, hips, or stomach through liposuction, purifying the fat, and injecting it into either the breasts or the buttocks to enhance fullness and volume. This procedure is particularly suitable for patients interested in liposuction to remove fat from unwanted areas. Fat transfer to the breasts is a natural option for women seeking a subtle increase in breast size and shape, and a good alternative for those who wish to avoid implants. Fat Transfer Butt Augmentation, or Brazilian Butt Lift (BBL), similarly uses the patient’s own fat as a natural and safe way to increase the size and enhance the contours of the buttocks. Reshaping of the waistline and flanks which is typically done during the liposuction part of a BBL procedure also leads to a more hourglass contour. Dr. Xu’s signature Bay-Area beauty approach to Brazilian butt lift surgery focuses on producing natural results that never look artificial or overdone. Of particular mention is that Dr. Xu is one of few trained surgeons who can perform all fat transfer and liposuction procedures with her patients “awake,” without the need for general anesthesia.

Mommy Makeover

Mommy makeover surgery is a rewarding combination of procedures aimed at restoring the body after the physical changes that occur after pregnancy and breastfeeding. This comprehensive solution provides transformative results that exceed what diet and exercise can achieve. Common procedures included in a mommy makeover plan are c-section scar revision, tummy tuck, breast augmentation, breast lift, breast reduction, liposuction, and include additional options such as post-weight loss body contouring, buttock augmentation, and facial rejuvenation. Each San Francisco mommy makeover surgical plan is unique and customized to the individual patient. The best part of a mommy makeover is that the benefits go well beyond just physical changes; women often regain their sense of self and experience a profoundly positive impact on their mental and emotional well-being.

Our Patients Love to Share About Us

I had a wonderful and LIFE-CHANGING experience with Dr. Xu. I am so very grateful to have found such a caring and super detailed-oriented doctor. She was there to answer any and all questions that I had (I had A LOT of questions). She helped to calm all fears that I had. I have the highest level of trust for her and the AMAZING work that she does. My results go far beyond my expectations. I highly recommend Dr. Xu!

- Michelle M.

Dr. Xu is so personable and warm! Her approach is to treat you like you’re her family or friend. I went to over 5 consultations in the Bay Area until I found her and I’m so glad I waited. The results have been great so far and if I ever wanted another procedure I would definitely go to Dr. Xu again! 10/10 recommend!

- Marie K.

I had an amazing experience with Dr. Xu. As a doctor myself, I was looking for someone who had been recommended by other physicians when it came to my own procedure. She was meticulous and detail-oriented, and her bedside manner put me at ease. I couldn't be happier with my result. Thank you Dr. Xu!

- Mark J.

I loved my results and I’m super happy with the way I look. Dr. Xu is so incredible and she was able to set up a new future for me. She made me feel completely confident in myself and I feel better emotionally and physically. Thank you Dr. Xu!

- Sonia C.

I am glad I picked Dr. Xu. She had my best interest in mind. Very detailed, and cared about my well-being. She did an excellent job on my abdominoplasty. The operation went smoothly. Recovery was tough, but her post-op follow-ups was reassuring. I would highly recommend Dr. Xu!

- John K.

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