This website uses cookies that are necessary to deliver an enjoyable experience and ensure its correct functionality and cannot be turned off. Optional cookies are used to improve the page with analytics, by clicking “Yes, I accept” you consent to this use of cookies. Learn more
Soft
Gentle
Beauty
Welcome to Ethos Plastic Surgery, a high-touch, boutique cosmetic surgery practice in the heart of San Francisco. Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail.
Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. As a highly sought-after female plastic surgeon in San Francisco, she promotes a body-positive, California-inspired beauty concept that focuses on enhancing and honoring the individual. As such, she aims to create balanced, natural-appearing results that are in harmony with each person’s unique body and features.
Dr. Xu embraces the responsibility and transformative opportunity to alter a patient's appearance in a way that is congruent with their own values and matches a more cohesive sense of self; to realign the external with the internal; to create an improved emotional landscape and a better life. These ideals captivate and inspire her every day.
Facial surgery is Dr. Xu’s particular area of expertise. At Ethos Plastic Surgery, we offer a variety of facial surgeries including facelift surgery, neck lift surgery, eyelid surgery, facial fat grafting, and more. For those seeking facial rejuvenation, our goal is to enhance your natural features and never to make you look overdone; you will still look like you but with a more youthful and refreshed appearance. Our focus is always to accentuate your own unique beauty. During her fellowship at Harvard, Dr. Xu specialized in face and neck lifts with some of the field’s leading experts and brings this exclusive experience to her patients today.
Cosmetic breast surgery is a deeply personal choice for women. Whether you are considering a breast lift, reduction, or augmentation, Dr. Xu performs a variety of breast surgeries that can help you achieve your ideal breast appearance. When planning every breast surgery, Dr. Xu prioritizes attaining natural results that are in harmony with your particular frame and body type. The goal is to honor the individual, not to create an extreme or unnatural outcome. In addition, Dr. Xu strongly believes in empowering patients to make the best choices for themselves through education and knowledge. Through a detailed and thorough consultation, Dr. Xu will work closely with you by listening intently to your goals to create a personalized plan that best aligns with your needs.
I was so relieved when I found Dr. Xu! Finally I found a surgeon that actually cared about their patients. My first consultation with Dr. Xu lasted over an hour. I had so many questions and concerns. She sat and answered all my questions and ensured me everything would go smoothly and she kept her promise!
My result are better than I ever imagined. This was life changing and I will forever be grateful for her patience, her attentiveness and most importantly how much time she spend on the details!
Edna
I cannot recommend Dr. Xu enough. I shopped around a little bit and everyone else I met felt so impersonal. Not only did she take care of my body, but also my heart and mind. Her practice is very high-touch, and I appreciated that it wasn't a hassle to make an appointment or reach her when I had questions or concerns.
I'm VERY happy with my results. Words cannot express my gratitude and luck for having found myself in Dr. Xu's hands.
Kate
Dr Ginger Xu did a fantastic job! I am Very happy with the outcome of my surgery and the whole surgical experience . She is very attentive to details, listens to my concerns of my unusual health problem; made necessary medical adjustments to accommodate my unusual health problem resulting in best possible surgical experience and the best esthetic results.
I am very happy to recommend Dr Ginger Xu to all my friends who are considering plastic surgery. Two thumbs UP!
Shellee
Body positivity and body confidence go hand in hand. While maintaining a healthy diet and fitness plan are important, cosmetic body surgeries can help patients achieve rewarding, transformative changes to their silhouettes that are otherwise unattainable. Body contouring procedures such as a tummy tuck, arm lift, or thighlift are powerful ways to remove loose, excess skin resulting from pregnancy or weight loss and create a tighter, smoother, and more athletic appearance. Liposuction surgery can effectively reduce stubborn fat pockets and create more shape and desired definition to your body. Fat transfer surgery can further add volume to areas you wish to enhance, such as the breast, buttocks, or hips. Body contouring surgeries can also be included in a mommy makeover -- a customizable surgical plan that combines breast and body procedures for comprehensive rejuvenation. Dr. Xu’s exceptional skill set allows her to create flattering curves while still maintaining a natural look for each patient.
Interested in a refreshed look without surgery? Dr. Xu offers several non-surgical options including injectable treatments such as botox and fillers, as well as thread lifts (a type of non-surgical facelift). These procedures aim to prevent premature aging as well as improve facial balance, enhance facial aesthetics, and restore a more youthful appearance. Dr. Xu is also proud to soon be the first doctor in San Francisco Bay Area to offer AlumierMD – a cruelty-free, environmentally friendly, and sustainably sourced skin care line that recently launched in the U.S. Ask Dr. Xu which non-surgical facial rejuvenation options are appropriate for you.
At Ethos Plastic Surgery, we like to let our results speak for themselves. Take a look at our plastic surgery before and after photo gallery to see some of our patients' actual transformations!
© 2022 Ethos Plastic Surgery | Ginger Xu, MD | Plastic Surgery Marketing and Plastic Surgery Website Design by
I am dedicated to providing thorough and detailed care to my patients. This includes a comprehensive intake process and one-hour consultations during which we discuss all aspects of the surgery, including preparation, post-op care, and potential complications. My extensive medical training has prepared me to handle a wide range of cases. I prioritize educating my patients and helping them make informed decisions about their care, whether that involves surgery or other treatment options. My ultimate goal is to help patients achieve optimal wellness and happiness.
The ginkgo leaf is a symbol of longevity, which is something that I strive for in my patient results and relationships. I appreciate the elegance of the leaf shape and how it represents the idea of endurance. When it comes to my work as a plastic surgeon, I want to create results that will last for my patients and build long-lasting relationships with them. I believe that by focusing on producing natural-looking and durable results, I can help my patients feel confident in their appearance and in their choice to work with me. The leaf is a reminder of this goal and helps to guide my approach to patient care.
I am in a beautiful office that I personally worked with a designer to create. The office is located in a shared suite on the penthouse level of a medical and dental building in downtown San Francisco. The shared reception and waiting area open onto a terrace with beautiful views of the city, creating a comfortable and welcoming atmosphere. I designed the consultation space to feel like a natural and cozy living room. The suite also includes other rooms and offices for aesthetic medicine providers, as well as a spa offering massages. My goal is for every patient to feel at ease and at home in my office.
I have always known that I wanted to be a doctor. My mother was an OB/GYN in China, and hearing her stories about her work and her passion for helping people as a physician really inspired me. When we immigrated to the United States, my mother was unable to continue practicing medicine due to the language barrier, which was very heartbreaking for her. I think, in a lot of ways, I was motivated to continue her tradition and follow in her footsteps. As I was going through school, I had a natural interest in human biology and enjoyed learning about anatomy and physiology. However, what really drew me to the field of medicine was the emotional and spiritual connection that I could have with patients and being there for them during their greatest time of need. I entered medical school thinking that I wanted to become a cardiologist. However, after being paired with a cardiac surgeon as a mentor and seeing my first open-heart surgery, I fell in love with the field of surgery. I was inspired by my mentor's dedication to his patients and his commitment to providing the best care possible.
I have always known that I wanted to be a doctor. My mother was an OB/GYN in China, and hearing her stories about her work and her passion for helping people as a physician really inspired me. When we immigrated to the United States, my mother was unable to continue practicing medicine due to the language barrier, which was very heartbreaking for her. I think, in a lot of ways, I was motivated to continue her tradition and follow in her footsteps. As I was going through school, I had a natural interest in human biology and enjoyed learning about anatomy and physiology. However, what really drew me to the field of medicine was the emotional and spiritual connection that I could have with patients and being there for them during their greatest time of need. I entered medical school thinking that I wanted to become a cardiologist. However, after being paired with a cardiac surgeon as a mentor and seeing my first open-heart surgery, I fell in love with the field of surgery. I was inspired by my mentor's dedication to his patients and his commitment to providing the best care possible.
I find the bond and relationship I develop with my patients to be the most fulfilling aspect of my work as a plastic surgeon. Being able to deliver results that exceed their expectations and bring them joy is an amazing feeling. I also enjoy the creative process of each unique surgery and the opportunity to constantly challenge myself and grow as a doctor. During patient consultations, I strive to empower my patients through thorough education and help them make the best decision for themselves. As someone who has always enjoyed working with my hands, I find plastic surgery to be particularly satisfying as I get to use my skills to create aesthetic improvements and bring beauty into the world.
As a female plastic surgeon in San Francisco, I have a unique perspective on women's perceptions of beauty, their bodies, and themselves. I understand how it feels to be outside of cultural norms and that there is no one-size-fits-all approach. In my practice, I prioritize educating my patients and creating a warm, comfortable, and inspiring environment for them. I genuinely listen to my patients and strive to honor their individuality. I am devoted to my patients and treat them with the same care I would want for myself. I have had patients tell me they felt an instant connection with me and just knew the energy was right. Others appreciate the time I take to establish a personal rapport, that I truly listen to what they want for their bodies rather than push them into a cookie-cutter plan, and that I am thorough and direct in answering their questions. Lastly, no matter what happens, I will literally hold my patients’ hands through every part of their experience.
I believe that it is my responsibility to offer my patients the highest level of care possible, and that means being the most qualified and best-trained clinician I can be. That's why, when I was in college, I made sure to master every detail of every subject, even if it didn't seem immediately relevant to my future career. I wanted to make sure I had a strong foundation to build on as I continued my education and training. This dedication to learning carried on throughout medical school and into my residency, where I always took patient care seriously and made sure to thoroughly understand every aspect of my work.
I also believe that the learning never stops and that it is important to continue educating oneself and staying up-to-date on new innovations and techniques in the field. That's why I have continued to participate in conferences, join editorial boards, and collaborate with my colleagues even after completing my formal training. I believe that these efforts have set me up for success as a plastic surgeon and have allowed me to offer my patients the best possible care.
In addition to my professional pursuits, I have a variety of personal interests and hobbies that I enjoy in my free time. These include exploring new cuisines, traveling, being in nature, practicing various forms of exercise, engaging in wellness activities, playing the piano, spending time with friends, arranging flowers, visiting art museums and enjoying cultural performances, and reading poetry and fiction.
The three words that best describe my personality and philosophy are authentic, dynamic, and warm.